Privacy Policy

1. Information We Collect

Blufin Finance may collect information that you voluntarily provide through our website, checkout pages, request forms, onboarding forms, client portal, or support communications.

This may include:

• Name, email address, phone number, and business contact information.
• Business name, website, business type, and setup preferences.
• Payment and purchase details processed through our connected payment provider.
• Information submitted through demo requests, onboarding forms, or support requests.
• Portal activity, course access, usage data, and related account information.

2. How We Use Information

We may use collected information to provide services, process purchases, deliver onboarding resources, manage client portal access, respond to support requests, improve our website, and communicate with customers.

We may use your information to:

• Process checkout submissions and confirm purchases.
• Grant or manage client portal access.
• Provide DIY setup resources or Done-For-You onboarding support.
• Send transactional updates, appointment reminders, onboarding instructions, and customer support messages.
• Send marketing messages only where permitted and where consent has been provided when required.
• Improve website performance, user experience, and customer support.

3. Payment Information

Blufin Finance does not intentionally store full credit card numbers or complete payment card details on its website. Payment information is processed through connected payment processors or payment tools. Those providers may collect and process payment information according to their own terms and privacy policies.

4. Client Portal Information

If you receive access to the Blufin client portal at https://portal.blufinfinance.com, we may use your information to create, manage, and support your account. Portal activity may be used to confirm access, monitor lesson progress, provide support, and improve client resources.

5. SMS and Email Communications

If you provide your phone number or email address, we may contact you regarding your inquiry, purchase, onboarding, appointment, support request, portal access, or account-related updates.

Marketing or promotional text messages will only be sent where permitted and where you have provided any required consent. Message frequency may vary. Message and data rates may apply. You may reply STOP to opt out of text messages or HELP for assistance.

6. Cookies and Tracking

Our website, forms, funnels, and related tools may use cookies, pixels, analytics tools, and similar technologies to understand website usage, improve performance, measure campaign activity, and support marketing or retargeting efforts where permitted.

7. How We Share Information

We may share information with service providers and technology platforms that help us operate the website, process payments, manage forms, provide client portal access, send communications, host content, or deliver customer support.

We do not sell personal information to advertisers. We may disclose information if required by law, to protect our rights, to prevent fraud, or in connection with a business transfer, merger, acquisition, or restructuring.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information. However, no website, platform, or electronic transmission can be guaranteed completely secure. You are responsible for keeping your portal login credentials confidential.

9. Data Retention

We may retain information for as long as needed to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business purposes.

10. Your Choices

You may contact us to request updates, corrections, or deletion of certain personal information, subject to legal, contractual, operational, or recordkeeping requirements.

You may opt out of marketing emails by using the unsubscribe link where available. You may opt out of text messages by replying STOP.

11. Third-Party Links

Our website or portal may link to third-party websites, tools, payment processors, calendars, or platforms. We are not responsible for the privacy practices, content, or security of third-party websites or services.

12. Children’s Privacy

Blufin Finance services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 years of age.

13. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised effective date or last updated date.

14. Contact

For questions about this Privacy Policy or your information, please visit the support page or contact Blufin Finance through the customer care resources provided on this website.